4. About Emoji Games

A Swiss headquartered global game and platform provider, leveraging gamification and blockchain technology to create an easy, trusted and highly engaging ecosystem for players and developers.


Fig. 32 – logo.
London, United Kingdom, October 2005. We entered the global market by introducing our Try-and-Buy micropayment solution to handset manufacturers and game developers. Since then, we have secured the trust of international brands, such as Samsung, Gameloft, Namco, EA, Sega, Glu Mobile and SAP etc. Since our inception, we have delivered more than 1.5 billion games in 55 countries worldwide!
Following the success of the micropayment solution in the UK, we moved our HQ to Lucerne, Switzerland, under the new company name ‘Emoji Games’ in 2012 and expanded into the mobile advertising and social gaming market. Based on our solid technical background, we produced and launched a unique DIY gaming solution known as Branded Mini-Games ( ). This service has grown to be Europe’s most well-known and #1 gamification service provider.
This Game-as-a-Service has served more than 100 brands (mostly international brands such as BMW, Basler Insurance, Samsung, KFC and many others). Gamified marketing campaigns using Branded Mini Games increase daily active users, which in turn results in a greater ROI for ecommerce brands. In the meantime, we have been accredited by Facebook as a Facebook Approved Instant Game Developer.
Based on this diverse and wide ranging experience, know-how and the ownership of multiple intellectual properties of gaming assets we have built since 2005, we issued the blockchain gaming token “POC” in 2018 and received a non-action letter from the Swiss Financial Market Supervisory Authority (FINMA), subsequently launching the Pocket Arena 1.0 as a social eSports service. We are currently upgrading it to Pocket Arena 2.0 and 3.0, which provides a market place for non-fungible tokens and an NFT minting function within the Pocket Arena Wallet.
Our team is led by the founder and CEO of Emoji Games, Hyong Kim, who is a British national of Korean origin. He is a system architect (he started programming at the age 10) and gaming guru. Emoji Games consists of over 40 employees and contractors who are some of the most experienced people around in solution development, gaming and blockchain industries. We are currently located in six countries (Switzerland, UK, South Korea, Canada, Thailand and Vietnam).
Fig. 33 – Hyong Kim