While the global gaming industry continues to grow, it remains structured in a way that it primarily benefits game developers and perpetuates a one-directional flow of value in which players spend money to unlock access to in-game assets. In contrast, blockchain-built games enable players to capture the utility and value of in-game purchases and asset acquisitions more effectively. Blockchain technology in gaming is driven by non-fungible tokens (NFTs), digital assets that represent in-game content. These NFT tokens are unique, rare, and indivisible, while the blockchain networks that underpin NFTs facilitate player ownership and provable scarcity. In the long run, every game company will be forced to participate in NFTs because the attractions are so strong for players.